We’re bringing you a whole new category of color care to put you in control of your hair color. It is important for a healthy hair and scalp to regularly cleanse your hair. As you know clear shampoos, even sulfate-free shampoos, remove color. No Fade Fresh shampoo gives you a high-lather sulfate-free cleanse while putting color back in! You can also add color with No Fade Fresh conditioner. If your hair tends to be more damaged or needs that extra TLC, use No Fade Fresh Conditioner for added condition and moisture while you deposit color. We recommend using both together for extra color intensity and optimum color hold. Use the No Fade Fresh complete system for the perfect balance of cleansing, conditioning and color. Keep your hair color looking fresh, healthy and damage-free.